Reed Brothers: From Paper to Home
Since 2011, REED BROTHERS Design & Build has earned a reputation for transparency, craftsmanship, and personalized service in Georgia’s custom homebuilding market. Founded by brothers Ron and Todd Reed, the company has built its success on a foundation of hands-on experience, clear communication, and a commitment to turning visions into reality.
“We take great care in turning our clients’ dreams into tangible homes,” says co-founder Ron Reed.
A Transparent Approach
REED BROTHERS distinguishes itself with an upfront, client-first approach. Unlike many builders that work on a cost-plus model—often leaving homeowners in the dark about final pricing—REED BROTHERS invests significant time in pre-construction planning.
“We want our clients to know what their home will really cost before we break ground,” Ron explains. “It makes for a far more enjoyable and predictable building experience.”
Building on a Family Legacy
Ron and Todd Reed grew up on construction sites, working summers for their father’s building company. In the mid-1990s, Todd relocated from California to Georgia, followed by Ron. After years in the custom home sector—and experiencing burnout managing high-volume projects—they decided to scale back and prioritize quality over quantity.
“We wanted to do fewer homes, but do them better,” says Todd.
Today, REED BROTHERS builds just five or six homes at a time, allowing the team to give each project the care and creativity it deserves.
Distinct Roles, Shared Vision
The brothers divide responsibilities based on their strengths. Todd handles design and budgeting, while Ron manages on-site construction and logistics. Their collaboration is seamless—Todd sends Ron his architectural concepts for feasibility checks, and Ron provides real-world insight to ensure designs work on the ground.
Many of Todd’s award-winning plans have been featured in national publications. But REED BROTHERS prefers to create custom designs for each client rather than building from plans developed by external architects, which often contain inefficiencies or overlook the realities of specific lots.
“We guarantee our designs will work in the field—because we’ve designed them ourselves, specifically for each client,” Ron says.
Custom Homes, Creative Challenges
REED BROTHERS primarily serves the Lake Lanier region, where complex terrain and narrow lots require inventive solutions. Projects range from $400,000 rural homes to multi-million-dollar lakefront estates, each with its own unique architectural style and site challenges.
Clients increasingly request blends of craftsman and cottage styles, incorporating elements like shiplap walls, vaulted great rooms, white kitchen cabinetry, and sliding barn doors. The firm takes pride in meeting these requests while maintaining functionality and character.
Client-Centered Service
The REED BROTHERS approach goes far beyond blueprints. Todd works closely with clients during the planning and budgeting phase, while Ron leads on-site walkthroughs and construction oversight. Clients often visit other REED BROTHERS homes to help refine their own ideas.
“We get to know our clients extremely well and often stay friends after the project ends,” says Todd. “That’s the best part of this work.”
Both brothers keep their phones on hand for any questions or concerns—ensuring open communication throughout the build.
Reputation Built on Results
REED BROTHERS thrives on referrals, repeat business, and five-star reviews. Satisfied clients don’t just recommend the company—they often return years later for second homes, or offer to give tours to prospective customers.
“That kind of trust and loyalty is our proudest achievement,” Ron shares.
The company’s small size allows it to maintain this high-touch approach, with each home reflecting the Reeds’ dedication to both form and function.
Staying Focused, Improving Always
While many builders scale rapidly, REED BROTHERS is committed to staying lean and focused.
“We don’t want to grow for the sake of growth,” Todd says. “We want to keep doing work we’re proud of and finding better ways to do it.”
Efficiency, creativity, and client satisfaction remain their guiding principles—a proven game plan that continues to drive the business forward.
