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Living in the digital age, the internet is used for just about everything. With this considered, it is important to create a strong online presence for your business. When people in your area are searching for construction companies, you want to be at or near the top of the first search results page to bring more attention to your website. Search engine optimization, also known as SEO, can help you achieve this goal.
SEO is used to help potential clients find your business online. People may want to research your recent construction projects, how you operate and general information about your business. Having a website that is optimized for these specific searches will attract more traffic to your construction website. Below are four SEO tips for construction professionals:
1. Choose the Right Keywords — Every successful SEO campaign begins with understanding the right target keywords to use when creating website content. Keywords are words and phrases that are intentionally integrated into the content on a website because they coincide with the words and phrases that people are using when searching for companies like yours. You should be using keywords that are relevant to what you do and that align with your target audiences’ needs. Put yourself in your customer’s position and imagine what phrases they might search for when looking for a local construction business. It is important to work these words into headlines and the supporting body text.
2. Create Custom Content — After you have researched and collected target keywords that will attract potential clients, you can start creating custom content that addresses these terms. It is important to always be creating new, helpful content to keep your website relevant. Fresh content sends a signal to Google that your business is active and an authority in your area of expertise.
“Employing a local SEO strategy can bring more local traffic to your website and provide more opportunities to connect with customers who are most likely to work with your construction company.”
